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Stop Wasting AD SPEND — START Driving ROI

Most SMB leaders already run campaigns on Google, Meta, or LinkedIn. But too often, budgets disappear with little to show for it. Ads underperform, conversions stall, and reporting feels like noise.

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At Big Guy Business Consulting (BGBC), we specialize in Campaign Optimization services that transform underperforming ads into ROI-driving growth engines. We analyze every stage of your funnel — from targeting and creative to landing pages and reporting — and use AI-powered insights to maximize the impact of your spend.

 

Whether you’re running campaigns in-house or through an agency, BGBC ensures you stop wasting money and start scaling results.

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Why Campaign Optimization Matters

Unoptimized campaigns don’t just underperform — they drain resources and slow growth.

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  • High spend, low ROI — too much money spent for too few results.

  • Traffic without conversions — campaigns bring clicks but no sales.

  • Weak targeting — the wrong audience sees your ads.

  • Ineffective creative — messaging doesn’t connect with ideal buyers.

  • Unclear reporting — you can’t tell what’s actually working.

Campaign Optimization fixes these problems, ensuring your marketing spend fuels measurable growth instead of disappearing into inefficiency.

CHOOSE YOUR PRICING PLAN

Our Campaign Optimization Packages

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CAMPAIGN OPTIMIZATION LITE

CA$
600

Every month

+CA$200 SETUP FEE

Valid until canceled

For SMB leaders testing campaigns and needing clarity fast.

Select

GTM, Facebook Pixel, and basic tracking setup

Monthly performance report

1 test/month (creative, copy, or landing page element)

2 audience segments with tailored targeting

Basic ROI & cost-benefit analysis

Feedback loop via surveys or email follow-ups

Best for: Businesses running smaller campaigns that need visibility into what’s working.

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CAMPAIGN OPTIMIZATION PLUS

CA$
1000

Every month

+CA$200 Setup fee

Valid until canceled

For SMBs investing consistently in paid ads and looking for stronger ROI.

Select

Full tracking configuration (GTM, GA4, Ad Pixels)

Bi-weekly trend analysis and insights

​2–3 optimization tests/month (creative, layout, copy variations)

3 audience segments with refined messaging

Detailed cost-benefit insights
for budget reallocation

UX feedback integration and surveys

Best for: Small businesses ready to improve performance across multiple campaigns.

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CAMPAIGN OPTIMIZATION PRO

CA$
1,400

Every month

+CA$200 Setup fee

Valid until canceled

For SMBs and mid-sized companies scaling campaigns across platforms.

Select

Advanced tracking (GTM, GA4, pixels) plus diagnostic tools like heatmaps and session recordings

Bi-weekly performance reports + monthly strategy session

Up to 4–5 tests/month, including multivariate and split-URL testing

Up to 5 audience segments with personalized creative and messaging

Deep ROI analysis showing profitable audiences and wasted spend

Feedback and UX integration through user testing

Best for: Businesses running larger campaigns that need precise optimization, faster ROI, and strategic oversight.

What Makes BGBC Different?

  • AI-First Insights: Smarter targeting, reduced costs, faster performance improvements.

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  • Full-Funnel Focus: We optimize every step of the journey, not just the ad itself.

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  • SMB Expertise: Strategies built for the realities of startups, small businesses, and mid-sized companies.

  • Hands-On Partnership: We work with your team to implement improvements, not just recommend them.

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  • Transparent ROI Reporting: Every report ties directly to leads, conversions, and revenue growth.

Is Campaign Optimization Right for You?

Choose this service if:

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  • You’re already running campaigns but results are flat.

  • Your ad spend is growing while conversions stay the same.

  • You lack clarity on which campaigns drive ROI.

  • You want expert optimization without a full retainer commitment.

 

This service is ideal for SMB leaders who want fast, measurable improvements in campaign performance without starting over from scratch.

Results You Can Expect

  • Lower cost-per-click (CPC) and cost-per-lead (CPL)

  • Higher conversion rates on ads and landing pages

  • Increased ROI across Google, Meta, and LinkedIn campaigns

  • Clearer reporting that connects ad spend to sales outcomes

  • Scalable campaign performance over time

LET'S Optimize Your Campaigns

Your marketing campaigns should fuel growth — not drain your budget. With BGBC’s Campaign Optimization services, you’ll gain the insights, tools, and execution needed to turn underperforming ads into high-performing assets.

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