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DISCOVER THE “Why” Behind Customer Behavior

Data tells you what customers do. Focus groups reveal why they do it. For SMB leaders, these conversations provide the human context behind the numbers uncovering motivations, objections, and emotional triggers that drive real-world decisions.

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At Big Guy Business Consulting (BGBC), we deliver Focus Group Research services that combine professional moderation, participant recruitment, and AI-enhanced analysis. The result? Actionable insights you can trust to guide strategy, refine campaigns, and reduce risk.

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Why Focus Groups Matter for Small and Mid-Sized Businesses

Focus groups are one of the most powerful forms of qualitative research for SMBs, because they:

When every marketing dollar matters, hearing directly from your customers is the fastest way to reduce risk and sharpen strategy.

  • Test products and concepts before launch.

  • Explore emotional drivers behind buying decisions.

  • Validate messaging and branding with live feedback.

  • Identify objections and barriers before they derail growth.

  • Deliver nuance that surveys alone can’t capture.

Our Focus Group Packages

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FOCUS GROUP ESSENTIALS

CA$
6,500

For SMBs that need clear, directional feedback.

Select

1 focus group (6–8 participants)

Recruitment and screening of participants included

Moderation by BGBC facilitator

Audio/video recording + transcript

Detailed report with key insights, charts, and recommendations

Top-line summary report

Best for: Startups and small businesses needing feedback on one idea, product, or campaign.

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FOCUS GROWTH GROWTH

CA$
8,500

For businesses ready to explore multiple perspectives.

2 focus groups (6–8 participants each)

Full recruitment and screening process

Professional moderation

Audio/video recordings + transcripts

Detailed report with key insights, charts, and recommendations

30-minute insights call with BGBC consultant

Best for: SMBs refining positioning, pricing, or customer messaging across different audience segments.

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FOCUS GROUP ENTERPRISE

CA$
11,500

For companies making high-stakes strategic decisions.

Select

3 focus groups (6–8 participants each)

Recruitment and screening included

Moderation by senior BGBC facilitator

Complete recordings and transcripts with coded analysis

Comprehensive insights report + strategic recommendations

Executive presentation of findings with Q&A

Best for:   Mid-sized companies preparing for product launches, market expansions, or brand transformations.

What’s Included in Every Focus Group

  • Recruitment & Screening: Participants carefully matched to your target market.

  • Expert Facilitation: Moderators skilled in uncovering insights without bias.

  • AI-Assisted Analysis: Pattern recognition across responses for sharper insights.

  • Confidential Data Handling: Secure processes for participant and client information.

  • Actionable Insights: Clear findings that tie directly to business goals.

Why Choose BGBC for Focus Groups?

  • SMB Expertise: We design research to fit small business realities and budgets.

  • End-to-End Support: From recruitment to reporting, everything is handled for you.

  • Strategic Alignment: Insights linked directly to marketing and growth strategy.

  • Proven ROI: Clear guidance that improves campaign performance and product success.

  • Hands-On Partnership: We deliver clarity, not just transcripts.

When to Use Focus Groups

  • Testing a new product or service concept

  • Refining messaging before a major campaign

  • Exploring pricing models with live feedback

  • Preparing for a rebrand or repositioning

  • Understanding customer pain points in depth

For SMB leaders, focus groups are the closest you can get to being in the customer’s mind.

Results You Can Expect

  • Firsthand understanding of customer perceptions

  • Deeper insights into motivations and buying triggers

  • Clearer direction for messaging, branding, and campaigns

  • Reduced risk when launching new offerings

  • Executive confidence in strategic decisions

PUT YOUR CUSTOMERS AT The Center of  Strategy

Your customers already hold the answers you need to grow. BGBC Focus Groups bring those answers to light, giving you the clarity to move forward with confidence.

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